Well done.

One – to ourselves, the integrity of the project
and all its components.
Two – to the Client, to solve the problem in
a way that is economically sound and efficient.
Three – to the public at large, the consumer,
the user of the final design.
On each one of these levels we should be ready to
commit ourselves to reach the most appropriate
solution, the one that solves the problem without
compromises for the benefit of everyone.
In the end, a design should stand by itself,
without excuses, explanations, apologies.
It should represent the fulfillment of a successful
process in all its beauty.
A responsible solution.

- Massimo Vignelli

Read more in the Vignelli Canon [pdf]

“Waiting for Superman” is a documentary from David Guggenheim, the Oscar-winning filmmaker who created “An Inconvenient Truth.” It’s about the failing education system in America. The film chronicles the lives of a handful of kids in a system that inhibits, rather than encourages, academic growth. The marketing for this film is being conducted mostly on the web with viral videos like these, and social media “pledges” for people to promise to go watch the documentary.