Jun 2010 23
“Waiting for Superman” is a documentary from David Guggenheim, the Oscar-winning filmmaker who created “An Inconvenient Truth.” It’s about the failing education system in America. The film chronicles the lives of a handful of kids in a system that inhibits, rather than encourages, academic growth. The marketing for this film is being conducted mostly on the web with viral videos like these, and social media “pledges” for people to promise to go watch the documentary.
